Technical Writing for Non-Experts: Simplify Complex Information

When you’re a startup founder in Bangalore, you’re always pitching—to investors, potential hires, customers, and sometimes even your own team. But if you don’t come from a technical background, explaining your AI-driven product can feel like translating Sanskrit. This post is your guide to making complex technology understandable, even compelling, to non-experts.

Syed Irfan

7/13/20253 min read

Why This Matters in Bangalore’s AI Startup Ecosystem

Bangalore’s startup scene is saturated with technical innovation. But having cutting-edge tech isn’t enough. You need to explain it clearly to:

Investors who want ROI, not jargon.
Talent deciding if your startup is worth their time.
Partners and users who won’t adopt what they don’t understand.

Building Trust Through Clarity

People trust what they understand. In a market flooded with buzzwords like "LLMs," "RLHF," or "fine-tuned transformer," simplifying your message helps you stand out—and gain credibility.

7 Signs Your Tech Writing Isn’t Working

Investors nod during your pitch… but never follow up.
Engineers ask for clarification despite your onboarding guide.
Users drop off at your website’s second scroll.
You keep saying "It's complicated, but..."
Friends outside tech zone out when you talk.
You rely on screenshots with no explanations.
You avoid writing altogether because it "takes too long."

What Is Technical Writing (And Why Founders Need It)

Contrary to popular belief, technical writing isn’t just for engineers. It covers:

Pitch decks
One-pagers
Onboarding docs
Product pages
Investor updates

Great technical writing bridges the gap between what your product does and why it matters to the reader.

"Technical writing for non-experts isn’t about dumbing down—it’s about opening up." — Ritu Menon, Product Story Coach

The Simplification Framework: Write So Anyone Can Understand

1. Know Your Audience

Writing for an investor? Focus on market value and scalability. Writing for a new hire? Emphasize team culture and clarity.

2. Focus on the Outcome

Don't lead with algorithms. Lead with results:

Instead of: "We use a fine-tuned transformer model."
Try: "We help e-commerce companies predict fraud before it happens."

3. Use Analogies Bangalore Readers Relate To

If your AI model learns over time, compare it to Bengaluru traffic patterns—the more it sees, the better it predicts.

4. Show > Tell

Flowcharts, Loom videos, and product walkthroughs go a long way.

5. Test With a Non-Tech Friend

Can your college buddy or cousin explain your startup in one sentence after reading your pitch? No? Revise.

Real Examples: AI, Explained Clearly

Before: "Our deep learning model optimizes NLP pipelines using RLHF."

After: "Our tool helps companies like Swiggy or Flipkart respond faster to customer chats by learning what real people say."

Before: "We deploy transformers across vectorized databases for fast semantic search."

After: "We make it easy for teams to find the right document—even if they forget the exact name."

Tools & AI Helpers to Speed Up the Process

ChatGPT/Claude: Draft explainers or analogies.
Notion: Organize docs for your team.
Loom: Record walkthroughs instead of endless text.
Canva: Create visual-first pitch decks.

Prompt tip: "Explain [feature] to a Bangalore investor who knows what ChatGPT is, but doesn’t code."

What AI Tools Can’t Do (Yet)

Detect when your tone is off.
Know what your reader actually cares about.
Tell your unique story as a founder in Koramangala.

How Clear Writing Wins Over Investors

Fewer slides, better outcomes. Investors love founders who can explain their startup in 5 minutes.
More credibility. Simplicity signals that you understand your own product.
Higher valuation. If they get it, they trust it. If they trust it, they invest.

Bonus: Style Guide for Bangalore Founders

Keep sentences under 20 words.
Use INR ₹ and metric units.
Drop local cues. Mention familiar areas (e.g., HSR Layout, Whitefield).
Avoid buzzwords unless you explain them.
Lead with what’s in it for the reader.

Example: "Our AI helps logistics teams in Whitefield cut delivery delays by 25%."

FAQ

Q: I’m not technical—should I write the docs?
Yes, at least the first draft. You understand your users and the business case.

Q: Can’t my CTO handle this?
Your CTO can help, but you must shape the narrative.

Q: Do I need a professional writer?
Eventually, yes. But even with AI, clear drafts start with your vision.

Final Word: Clear Writing = Faster Growth

Whether you're prepping for a seed round or onboarding your 10th engineer, writing clearly is a superpower. For non-technical founders in Bangalore, it's the fastest way to unlock investor trust, user growth, and team alignment.

Want help crafting your story? Start with our free founder checklist or reach out for a writing strategy consult.